by Mars United Commerce | May 26, 2023 | Clarity in Commerce
To watch other episodes of Clarity in Commerce, click here. Dairy milk doesn’t have an awareness issue. But it does have an “attitude” issue, according to marketing veteran Al Dejewski. Why? Consider the fact that a centuries-old beverage still consumed in 90% of...
by Mars United Commerce | May 18, 2023 | Customer Development, Uncategorized
By Meghan Heltne, The Mars Agency America loves Ulta Beauty. That fact was clearly reflected in the record results Ulta posted in 2022 when, for the first time in the specialty retailer’s 33-year history, it delivered over $10 billion in sales. Ulta also just received...
by Mars United Commerce | May 17, 2023 | Connected Commerce
As part of our commitment to being leaders in innovation and helping our clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency closely monitors shopper trends and the ever-changing media landscape to identify the...
by Mars United Commerce | May 17, 2023 | Insights & Measurement
The Mars Agency presents a simple game plan for retailers looking to build loyalty among inflation-focused shoppers. By Katherine Barks Steady inflation and ongoing economic uncertainty have sparked anxiety levels among shoppers that haven’t been seen since the start...
by Mars United Commerce | May 15, 2023 | Innovation
BlueTriton Brands is helping shoppers take their cocktail mixing to the next level — and maybe to another dimension — through an augmented reality experience for ORIGIN™ Sparkling Water. To help position ORIGIN as an ideal mixer for cocktails and mocktails while...
