by Mars United Commerce | Mar 24, 2023 | Ask Marilyn, Insights & Measurement, Marilyn
Question: Is measuring my commerce marketing activity really worth the effort? Short answer: Only if you consider a 21% increase in the performance of your commerce marketing worth it. Whether or not business icon Peter Drucker ever actually said, “If you can’t...
by Mars United Commerce | Mar 23, 2023 | Company News
Jon Morrow, VP, Group Creative Director at The Mars Agency, has been named to the Path to Purchase Institute’s second annual “40 Under 40” class of young executives who’ve already made significant contributions to their organizations and the industry. Jon’s energy,...
by Mars United Commerce | Mar 22, 2023 | Clarity in Commerce
In its early stages, what we now call “retail media” was often simply called “retailer.com” because it literally was confined to the retailer’s own digital domain. And, tactically speaking, media opportunities didn’t deviate much from standard display placement and...
by Mars United Commerce | Mar 20, 2023 | Retail Intelligence
By Brian Higdon, The Mars Agency CEO Rodney McMullen provided a wide-ranging update on Kroger last week at the annual Bank of America Consumer & Retail Conference. The company’s long-time leader touched on a variety of topics, including the current state of the...
by Mars United Commerce | Mar 20, 2023 | Unlocking Retail Media's Potential
By Kandi Arrington, The Mars Agency The following article is the second in the “Unlocking the Full Potential of Retail Media” series. Download the full report here: Unlocking the Full Potential of Retail Media The first critical step in developing an effective retail...
