by Mars United Commerce | May 17, 2023 | Insights & Measurement
The Mars Agency presents a simple game plan for retailers looking to build loyalty among inflation-focused shoppers. By Katherine Barks Steady inflation and ongoing economic uncertainty have sparked anxiety levels among shoppers that haven’t been seen since the start...
by Mars United Commerce | May 15, 2023 | Innovation
BlueTriton Brands is helping shoppers take their cocktail mixing to the next level — and maybe to another dimension — through an augmented reality experience for ORIGIN™ Sparkling Water. To help position ORIGIN as an ideal mixer for cocktails and mocktails while...
by Mars United Commerce | May 12, 2023 | Retailer CX Case Studies
Challenge The retailer was looking for a partner to help them to build a new retail media network from the ground up, including: Media planning & buying Ad product development & monetization Campaign development & vendor-facing sales packages Sales &...
by Mars United Commerce | May 12, 2023 | Fast FAQs About Retail Media, Insights & Measurement, Retail Media
The Mars Agency’s Kandi Arrington and Ethan Goodman tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: In terms of collaborative joint value planning, what retailer is best in class? Kandi...
by Mars United Commerce | May 11, 2023 | Amazon
By Jordan Sagisi, The Mars Agency Although the annual IAB NewFronts event generally tends to focus on upcoming digital programming, Amazon stayed connected to its roots in commerce this year by highlighting performance, leaving ad buyers in our connected commerce...
