by Mars United Commerce | May 31, 2023 | Retail Media
The Mars Agency presents a universal tool for the effective assessment and comparison of retail media platforms. For the most recent version of the Retail Media Report Card, visit here:Retail Media Report Card: 3Q 2023 Welcome to the third edition of The Mars...
by Mars United Commerce | May 30, 2023 | Ecommerce
The following analysis is the first in a four-part “Digital Commerce Roadmap” series that The Mars Agency publishes annually to provide a comprehensive overview of key digital marketing opportunities available across leading retailers. In the fast-paced digital...
by Mars United Commerce | May 26, 2023 | Clarity in Commerce
To watch other episodes of Clarity in Commerce, click here. Dairy milk doesn’t have an awareness issue. But it does have an “attitude” issue, according to marketing veteran Al Dejewski. Why? Consider the fact that a centuries-old beverage still consumed in 90% of...
by Mars United Commerce | May 18, 2023 | Customer Development, Uncategorized
By Meghan Heltne, The Mars Agency America loves Ulta Beauty. That fact was clearly reflected in the record results Ulta posted in 2022 when, for the first time in the specialty retailer’s 33-year history, it delivered over $10 billion in sales. Ulta also just received...
by Mars United Commerce | May 17, 2023 | Connected Commerce
As part of our commitment to being leaders in innovation and helping our clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency closely monitors shopper trends and the ever-changing media landscape to identify the...
