by Mars United Commerce | Dec 15, 2023 | Amazon, Connected Commerce, Ecommerce
The Mars Agency offers seven strategies for building a more effective partnership with Amazon and a winning engagement plan for the billions of shoppers it attracts. From all the evidence so far, Amazon seems to be having another strong holiday season. The ecommerce...
by Mars United Commerce | Dec 14, 2023 | Commerce Media, Connected Commerce
Originally published by Path to Purchase Institute. Nearly all commerce marketing veterans agree that the classic structure of CPG organizations has been obsolete for a number of years. Now it’s starting to become a significant obstacle to business growth. The rigid...
by Mars United Commerce | Dec 12, 2023 | Connected Commerce, Insights, Retail Media, Uncategorized
The Mars Agency presents a universal tool for the effective assessment and comparison of retail media platforms. Download the report here. Welcome to the fifth edition of Mars United Commerce’s industry scorecard. The first step in refreshing the introduction to our...
by Mars United Commerce | Dec 11, 2023 | Connected Commerce, Retail Intelligence, Retail Media
The holidays are a critical sales season that inspire retailers to conduct tentpole marketing events across all of their shopper engagement platforms. At CVS Media Exchange (CMX), the retail media network for the nation’s second-largest drugstore chain, that involves...
by Mars United Commerce | Dec 6, 2023 | Amazon, Commerce Media, Retail Media
Download your copy of the Retail Media Report Card: Europe here. With IAB predicting that the retail media industry in Europe will reach €25B by 2027, there is a huge amount of growth to be had — and fast. As the market continues to grow and more and more retail media...
