by Mars United Commerce | Jan 23, 2024 | Amazon, Ecommerce, Retail Media
Turns out Amazon.com is just as ripe for direct brand sales as it is for product discovery. By Jack Lindberg, Mars United Commerce In the dynamic world of e-commerce, Amazon stands as a colossal figure in many ways, often perceived primarily as a platform for product...
by Mars United Commerce | Jan 22, 2024 | Customer Development, Retailer Intelligence
Seven tips for building effective strategic partnerships with the nation’s second-largest drugstore retailer. “Let’s make healthier happen together” is the trademarked invitation that CVS Health is sending out to U.S. consumers. Now just one portion of the...
by Mars United Commerce | Jan 18, 2024 | Creative, Innovation, Organizational Excellence
By Jason Stewart, Mars United Commerce As a creative in the commerce marketing space, the explosion of AI last year left me with a lot of questions about what the rapid evolution of this tech means for brands, consumers, and other creatives like me. The lingering...
by Mars United Commerce | Jan 10, 2024 | Commerce Media, International, Retail Media
An all-new suite of self-serve solutions enhances commerce media measurement and planning capabilities for brands. Mars United Commerce has announced the launch of its self-service Marilyn Commerce Media Dashboard and Marilyn Commerce Media Benchmark Database...
by Mars United Commerce | Jan 6, 2024 | Connected Commerce, Innovation
As the world of consumer products turns its attention to CES in Las Vegas this week, Mars United Commerce’s Brian Hutchinson provides his take on the tech that will dominate commerce marketing in 2024. I had a hard time deciding on my predictions for the retail...
