by Mars United Commerce | Feb 15, 2024 | Insights & Measurement, Retail Media
Five key takeaways from P2PI’s first Retail Media Summit in Canada By Victoria Cromie & Victoria Salerno, Mars United Commerce The Retail Media Summit Canada conference hosted by Path to Purchase Institute (P2PI) in Toronto this month provided invaluable insights...
by Mars United Commerce | Feb 12, 2024 | Insights & Measurement, Marilyn, Retail Media
As ad opportunities enter the brick-and-mortar environment, marketers should focus on the shopper experience and find effective ways to measure both behavior and results. Efforts now aggressively underway to expand the retail media marketplace into the physical store...
by Mars United Commerce | Feb 9, 2024 | International, Retail Media
By Katrina Smart, Mars United Commerce Originally published by MarTechCube The IAB expects the rapidly growing retail media industry in Europe to reach €25 billion by 2027. As the market continues to grow and an increasing number of retail media networks launch across...
by Mars United Commerce | Feb 7, 2024 | Company News
The Mars Agency continued its strategic global expansion this month with the acquisition of The In Group, New Zealand’s leading brand activation agency. The In Group gives The Mars Agency its first in-market operation in New Zealand and strengthens the regional...
by Mars United Commerce | Feb 7, 2024 | Amazon, Retail Media, Walmart
Updates on noteworthy initiatives across the retail media marketplace from Mars United’s Commerce Media team. To keep the industry updated between the quarterly editions of our Retail Media Report Card, Mars United Commerce is monitoring the efforts at leading...
