by Mars United Commerce | Jul 8, 2024 | Retail Media, RetailerCX
Advice for Retail Media Networks: While it’s important to follow industry standards, it’s also critical to stay true to your business model — and your shoppers. By Michele Roney, Mars UnitedSM Commerce Not all retail media networks are alike — and for a lot of...
by Mars United Commerce | Jun 20, 2024 | Retail Media, RetailerCX
The marketplace will look a lot different in five years. Here are 8 trends every hopeful network needs to consider. By Michele Roney, Mars United Commerce The current rising tide of retail media may not lift all boats. Brand advertisers simply do not have the budgets,...
by Mars United Commerce | May 30, 2024 | Connected Commerce, RetailerCX
Staying ahead of an increasingly complex marketplace requires advanced capabilities in three key areas. By Michele Roney, Mars United℠ Commerce Originally published by ANA.net. It’s not easy being a retailer’s chief marketing officer these days: Digital transformation...
by Mars United Commerce | Apr 16, 2024 | Retail Media, RetailerCX
By Michele Roney, Mars United Commerce Advertisers don’t magically appear when you roll out a platform. To break through in a crowded market, retailers must check the list on these six strategic fundamentals. Mars United Commerce is excited to unveil the rebranding of...
by Tim Stocks | Feb 1, 2024 | Retailer CX Case Studies
Challenge Sprouts Farmers Market was looking for help growing their Shopper Marketing offering. The health-focused grocer needed an agency partner to take their practice to the next level while significantly growing revenue, driving trips, building baskets and...
by Ben Crow | May 12, 2023 | Retailer CX Case Studies
Challenge This mattress retailer approached The Mars Agency to boost their growth using marketing analytics, technology, and customer insights. As a regional retailer with limited resources, they sought to wisely prioritize their marketing investments for better...
