by Mars United Commerce | Oct 18, 2022 | Insights & Measurement, Marilyn
With retail media all the rage these days, the rise of alcohol sales online and brands debating the reallocation of national media dollars toward retailer-specific programs, the need to accurately evaluate performance across marketing tactics has become more critical...
by Mars United Commerce | Jun 13, 2022 | Ask Marilyn, Insights & Measurement, Marilyn, Retailer Intelligence
For many commerce marketing organizations, breaking the cycle of budget allocations across retailers is an extremely difficult exercise. But in the data-driven world of omnichannel retailing, it’s no longer practical to continue divvying up the spend based simply on...
by Mars United Commerce | Mar 16, 2022 | Ask Marilyn, Insights & Measurement, Marilyn
Against the backdrop of a life-altering pandemic, the world has changed in numerous ways over the last two years as concerns over social justice, economic inequality and environmental protection have reached all-time highs among many consumers. Should these heightened...
by Mars United Commerce | Feb 17, 2022 | Insights & Measurement, Marilyn
With retail media all the rage these days and CPG organizations debating the reallocation of national media dollars toward retailer-specific programs, the need to accurately evaluate performance across marketing tactics has become more critical than ever. CPGs have...
by Mars United Commerce | Feb 2, 2022 | Insights & Measurement, Marilyn, Retail Media
Historically, allocating shopper marketing budgets has been fairly simple: It’s based largely on the percentage of ACV (all commodities volume) generated by that retailer, but then can be influenced by the “squeaky wheels” in the organization — which leads to highly...
by Mars United Commerce | Jan 6, 2022 | Ecommerce, Insights & Measurement, Marilyn
Remember those days not so long ago when we thought shoppers would never conduct grocery stock-up trips online? Ladies and gentlemen, “never” has arrived. That, however, doesn’t mean shoppers have forsaken all of their traditional habits. In fact, many of the ways in...
