by Mars United Commerce | Nov 30, 2021 | Ecommerce, Retail Intelligence, Retail Media
The following analysis is the first in a series of special reports from The Mars Agency providing a comprehensive overview of the key digital marketing opportunities available through five leading retailers in the CPG marketplace. If you don’t win search, you don’t...
by Mars United Commerce | Nov 8, 2021 | Ecommerce, Kroger, Retailer Intelligence
By John Willkom, SVP, eCommerce, The Mars Agency Kroger, the country’s leading grocery retailer, announced two huge moves last week that have the industry buzzing. First, a partnership with Bed Bath & Beyond will sell home and baby products in a phased three-step...
by Mars United Commerce | Oct 27, 2021 | Ecommerce, Retail Media, Walmart
You can debate about the relative effectiveness of digital media for “upper funnel” vs. “lower funnel” marketing objectives all day long. But there is no argument over the distinct advantage that retail media has over mainstream channels through its ability to...
by Mars United Commerce | Oct 25, 2021 | Ecommerce, Retail Media
By John Willkom, SVP, eCommerce, The Mars Agency On Wednesday afternoon, Snap Inc., or “Snapchat,” as the kids call it, announced quarterly earnings. Already richly valued, the stock got absolutely hammered after hours, falling as much as 30%. And while investors ran...
by Mars United Commerce | Oct 22, 2021 | Ecommerce, Retail Media
The significance of ecommerce for CPG brands has been catapulted into the future and will continue to grow due to shifting shopper behaviors that focus on the ease, convenience and immediacy provided by online shopping, according to Kat Ussery, Director of Emerging...
by Mars United Commerce | Oct 19, 2021 | Amazon, Ecommerce
by Jay Nikolich, The Mars Agency Much has been made about the logistics crisis that is currently gripping the global economy: backlogs at major shipping ports; a lack of port workers, truck drivers, and rail workers; a shortage of shipping containers; and a scarcity...
