by Mars United Commerce | Jul 14, 2022 | Ecommerce, Retail Intelligence
The ecommerce-focused membership program gives the grocer a promising response to Amazon Prime. By Brian Higdon, The Mars Agency I started my career in loyalty marketing many years ago, in the era of points programs. Back then, a paid loyalty program was the “Holy...
by Mars United Commerce | Jun 30, 2022 | Ecommerce, Retail Media
By John Willkom, The Mars Agency Given the limitless “space” available online, many businesses assume almost instinctively that they should offer their entire product catalog on Amazon. They’ve got 150 items on a price list, why not just make them all available...
by Mars United Commerce | Jun 24, 2022 | Ecommerce, Retail Intelligence
Leave it to Amazon to host its own holiday. While most retailers have been perfectly content over the years to plan their sales events around the existing holiday calendar, Amazon made the decision in 2015 to create Prime Day, an exclusive promotion for its loyal...
by Mars United Commerce | Jun 14, 2022 | Ecommerce, Retail Intelligence
Key Takeaways from the E2 Live: Excellence in Ecommerce conference in Bentonville In the retail landscape, Walmart has long required special treatment. The same holds true in ecommerce, where the retailer often takes a backseat to Amazon in the minds of analysts,...
by Mars United Commerce | May 24, 2022 | Ecommerce, Retail Intelligence
By John Willkom, The Mars Agency If roughly 55% of product searches start on Amazon, then it’s probably safe to assume that most of the rest are happening on Google. Google has been changing its search experience recently, which you’ll notice in key categories like...
by Mars United Commerce | May 16, 2022 | Ecommerce, Retail Media
By John Willkom, The Mars Agency Despite its leadership position in the world of ecommerce and its increasing dominance of the overall retail marketplace, many organizations — from the top down — still don’t fully understand Amazon. Amazon isn’t a...
