by Mars United Commerce | Jun 14, 2022 | Ecommerce, Retail Intelligence
Key Takeaways from the E2 Live: Excellence in Ecommerce conference in Bentonville In the retail landscape, Walmart has long required special treatment. The same holds true in ecommerce, where the retailer often takes a backseat to Amazon in the minds of analysts,...
by Mars United Commerce | May 24, 2022 | Ecommerce, Retail Intelligence
By John Willkom, The Mars Agency If roughly 55% of product searches start on Amazon, then it’s probably safe to assume that most of the rest are happening on Google. Google has been changing its search experience recently, which you’ll notice in key categories like...
by Mars United Commerce | May 16, 2022 | Ecommerce, Retail Media
By John Willkom, The Mars Agency Despite its leadership position in the world of ecommerce and its increasing dominance of the overall retail marketplace, many organizations — from the top down — still don’t fully understand Amazon. Amazon isn’t a...
by Mars United Commerce | Apr 28, 2022 | Ecommerce
By Michella Chiu, The Mars Agency At the end of 2020, ecommerce strategists were still discussing the awakening of digital adoption for many shoppers: registering their first online account, making their first purchase, picking up their first online order in-store,...
by Mars United Commerce | Apr 14, 2022 | Ecommerce, Retail Intelligence
Can CPG brands effectively sample on Amazon.com? Just ask Alexa. By John Willkom, The Mars Agency Ecommerce is expected to be the leading driver of consumer packaged goods sales growth for years to come, and Amazon.com is positioned to generate the majority of that...
by Mars United Commerce | Apr 6, 2022 | Connected Commerce, Ecommerce, Retail Intelligence, Retail Media
Judging from the 10,000-plus people who attended ShopTalk in Las Vegas last week, the retail industry was more than ready for a return to in-person events. “Being away from people for a couple years has taught us all a lot about ourselves and our businesses,” said...
