by Mars United Commerce | May 17, 2023 | Connected Commerce
As part of our commitment to being leaders in innovation and helping our clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency closely monitors shopper trends and the ever-changing media landscape to identify the...
by Mars United Commerce | May 10, 2023 | Connected Commerce, Retail Intelligence
A report from the Global Pet Expo finds category shoppers looking for similar solutions for themselves and their pets. By Shannon Cloversettle, The Mars Agency As I walked the floor at this year’s Global Pet Expo in Orlando and experienced the obvious integration of...
by Mars United Commerce | May 7, 2023 | Connected Commerce, Innovation
The Mars Agency has teamed up with several cutting-edge solution providers to usher Mars Wrigley’s STARBURST® brand into the metaverse, with a campaign that literally adds greater dimension to the brand experience. In a concept featuring several industry “firsts,”...
by Mars United Commerce | May 2, 2023 | Amazon, Connected Commerce, Ecommerce
By Melissa Wightman, The Mars Agency The following is the final article in a three-part series examining “Game-Changing Ecommerce Partnerships.” The first article examined “The Ecommerce Partnership Advantage,” while the second looked at “Picking the Ideal...
by Mars United Commerce | Apr 19, 2023 | Connected Commerce, Innovation, Retail Intelligence
Technology trends in the commerce marketing space may shift from year to year, but one thing never changes: the need for brands and retailers to find more effective ways to influence shoppers. Another thing that never changes is the importance of the brick-and-mortar...
by Mars United Commerce | Apr 4, 2023 | Amazon, Connected Commerce, Ecommerce
By Melissa Wightman, The Mars Agency The following article is the second in a three-part series examining “Game-Changing Ecommerce Partnerships.” The first article examined “The Ecommerce Partnership Advantage.” Now that we understand the many benefits of...
