by Mars United Commerce | Apr 12, 2023 | Insights & Measurement, Marilyn
Spending on marketing analytics and data infrastructure in the U.S., UK and EU will grow 45% from $22 billion in 2022 to $32 billion in 2026, according to a special report published this month by Winterberry Group. The growth will be driven by technological...
by Mars United Commerce | Apr 6, 2023 | Company News
A breakthrough shopper marketing campaign using cutting-edge technology to reposition milk as a performance drink for active families has earned accolades for MilkPEP and The Mars Agency in the Association of National Advertisers’ 40th Annual REGGIE Awards...
by Mars United Commerce | Apr 4, 2023 | Amazon, Customer Development, Retail Intelligence, Walmart
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency’s Customer Development teams closely monitor the strategic activity taking place across all key retailers and channels....
by Mars United Commerce | Apr 4, 2023 | Amazon, Connected Commerce, Ecommerce
By Melissa Wightman, The Mars Agency The following article is the second in a three-part series examining “Game-Changing Ecommerce Partnerships.” The first article examined “The Ecommerce Partnership Advantage.” Now that we understand the many benefits of...
by Mars United Commerce | Apr 4, 2023 | Connected Commerce
By Ethan Goodman, Mars United Commerce The following is the third and final article in an “Unlocking the Full Potential of Retail Media” series. Read Part 1: Delivering Total Business Impact and Part 2: Driving Toward Joint Value Planning. Or, download the full report...
