by Mars United Commerce | Jun 21, 2023 | Clarity in Commerce
To watch other episodes of Clarity in Commerce, click here. As the retail media marketplace continues to grow and mature, the call for industry standards is getting louder. Until now, retail media networks have largely been using use their own templates and practices...
by Mars United Commerce | Jun 16, 2023 | Company News
The Mars Agency continued to build out its functions and capabilities with 16 new hires in May. Bolstering the capabilities of our proprietary Marilyn Commerce Marketing Platform are: Nishant Narayan as Senior Business Intelligence Developer. Harshil Patel (right) as...
by Mars United Commerce | Jun 15, 2023 | Ecommerce
Four key trends from one of the industry’s leading events: external traffic, AI, marketplaces, and authenticity By Michael Tennant, The Mars Agency As part of an ongoing quest to keep our finger on the pulse of the global ecommerce landscape, The Mars Agency visited...
by Mars United Commerce | Jun 14, 2023 | Amazon, Ecommerce
A monthly Amazon Update from The Mars Agency’s Ecommerce practice As competition in the retail media marketplace continues to intensify and the dominance of digital advertising’s triopoly (also including Google and Facebook) wanes, Amazon has been working...
by Mars United Commerce | Jun 12, 2023 | Company News, Connected Commerce, Success Stories
Winner of a 2023 Commerce & Shopper Effie Award for Single-Retailer Program: Mass Merchants Objectives: Walmart needed to gain market share in the pet category that was being impacted by increased competition from specialty and other retailers. As Walmart’s...
