by Mars United Commerce | May 17, 2023 | Insights & Measurement
The Mars Agency presents a simple game plan for retailers looking to build loyalty among inflation-focused shoppers. By Katherine Barks Steady inflation and ongoing economic uncertainty have sparked anxiety levels among shoppers that haven’t been seen since the start...
by Mars United Commerce | May 12, 2023 | Fast FAQs About Retail Media, Insights & Measurement, Retail Media
The Mars Agency’s Kandi Arrington and Ethan Goodman tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: In terms of collaborative joint value planning, what retailer is best in class? Kandi...
by Mars United Commerce | Apr 24, 2023 | Fast FAQs About Retail Media, Insights & Measurement, Retail Media
The Mars Agency’s Ethan Goodman and Kandi Arrington tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: Are there any best practices for measuring iROAS? A: Retail media networks, especially the...
by Mars United Commerce | Apr 14, 2023 | Fast FAQs About Retail Media, Insights & Measurement, Retail Media
The Mars Agency’s Ethan Goodman and Kandi Arrington tackle some of the most common questions that brands are asking about retail media strategy and activation QUESTION: What metrics should brands be using to measure retail media performance? Ethan: We always...
by Mars United Commerce | Apr 12, 2023 | Insights & Measurement, Marilyn
Spending on marketing analytics and data infrastructure in the U.S., UK and EU will grow 45% from $22 billion in 2022 to $32 billion in 2026, according to a special report published this month by Winterberry Group. The growth will be driven by technological...
by Mars United Commerce | Mar 24, 2023 | Ask Marilyn, Insights & Measurement, Marilyn
Question: Is measuring my commerce marketing activity really worth the effort? Short answer: Only if you consider a 21% increase in the performance of your commerce marketing worth it. Whether or not business icon Peter Drucker ever actually said, “If you can’t...
