by Mars United Commerce | Apr 12, 2023 | Insights & Measurement, Marilyn
Spending on marketing analytics and data infrastructure in the U.S., UK and EU will grow 45% from $22 billion in 2022 to $32 billion in 2026, according to a special report published this month by Winterberry Group. The growth will be driven by technological...
by Mars United Commerce | Mar 24, 2023 | Ask Marilyn, Insights & Measurement, Marilyn
Question: Is measuring my commerce marketing activity really worth the effort? Short answer: Only if you consider a 21% increase in the performance of your commerce marketing worth it. Whether or not business icon Peter Drucker ever actually said, “If you can’t...
by Mars United Commerce | Dec 2, 2022 | Amazon, Ecommerce, Insights & Measurement, Walmart
A special report from Analytic Index and The Mars Agency. By all accounts and reporting parties, the critical Cyber 5 weekend turned out to be a big success for ecommerce retailers, with sales increasing 4% to $35.3 billion compared with 2021, according to Adobe...
by Mars United Commerce | Oct 18, 2022 | Insights & Measurement, Marilyn
With retail media all the rage these days, the rise of alcohol sales online and brands debating the reallocation of national media dollars toward retailer-specific programs, the need to accurately evaluate performance across marketing tactics has become more critical...
by Mars United Commerce | Oct 17, 2022 | Company News, Insights & Measurement
The Mars Agency, an industry leader in connected commerce, today announced a new strategic partnership with Analytic Index, a next-generation data platform, that is intended to bring new and unprecedented levels of data and commerce intelligence to Mars’ proprietary...
by Mars United Commerce | Aug 16, 2022 | Connected Commerce, Insights & Measurement
Steve McGowan, Head of Shopper Activation and Strategic Partnerships at Mondelez International, outlines the multiple benefits his organization has gained by aligning all their commerce marketing planning and post-analytics activity into one advanced, intuitive...
