by Mars United Commerce | Aug 8, 2023 | Amazon, Ecommerce
As the preeminent experts in connected commerce with a specialty practice dedicated to maximizing brand performance across the Amazon ecosystem, The Mars Agency is ideally suited to help brands optimize these opportunities. Each month, our Ecommerce team compiles a...
by Mars United Commerce | Jul 26, 2023 | Company News, Ecommerce
In today’s fast-paced digital world, ecommerce should be the easiest organizational capability to share and scale — except internal specialities and practices continue to be a barrier to shared learning, innovation, and growth. With shoppers continuing to embrace...
by Mars United Commerce | Jul 25, 2023 | Amazon, Ecommerce
Our intrepid Ecommerce team fearlessly assesses their predictions for Amazon’s record-breaking event (high fives are deserved all around). By Jordan Sagisi, Senior Director, Amazon Commerce It’s official: Amazon Prime Day 2023 was a big deal. Amazon even announced...
by Mars United Commerce | Jul 23, 2023 | Ecommerce
The following analysis is the third in a four-part “Digital Commerce Roadmap” series that The Mars Agency publishes annually to provide a comprehensive overview of key digital marketing opportunities available across leading retailers. Read Part 1: Winning Organic...
by Mars United Commerce | Jul 5, 2023 | Ecommerce
A three-phase plan for indirectly capitalizing on Amazon’s blockbuster annual sales event. Amazon Prime Day is often called the Super Bowl of Ecommerce for the massive attention that it receives: 68% of U.S. consumers recently told Jungle Scout that they’re “likely”...
by Mars United Commerce | Jun 29, 2023 | Ecommerce
Several key themes emerge as The Mars Agency’s Ecommerce experts present their forecast for this year’s big event. Since Amazon first launched Prime Day in 2015, commerce marketers across all product categories have come to excitedly anticipate this massive...
