The Mars Agency’s new interview series explores the industry’s hottest topics with some of its most experienced, successful practitioners.
Results for "Clarity in Commerce"
Shoptalk Spring: Finding Clarity Among AI Opportunities
Mars United’s Michele Roney provides her takeaways from a Shoptalk Spring session outlining two common AI workstreams for retailers.
Harmonizing AI and Shopper Psychology to Create Meaningful Commerce
SVP-Strategic Planning Amanda Wineland explains why shopper psychology remains as critical as ever in the age of artificial intelligence.
Ecommerce Sales Tool Spotlight: Generative AI
An analysis of effective sales enablement tools available to brands on leading ecommerce websites.
Everywhere Commerce Needs Efficiency
What happened in Barcelona most certainly will not stay there: 10 key themes that were on the minds and lips of Shoptalk Europe attendees.
Digital Commerce Roadmap: Winning Search
Tips & tricks for winning search on five leading retail media platforms.
Strong Leaders Elevated in Key Retail Markets
Recent promotions boost exceptional leaders while bolstering The Mars Agency’s resources and capabilities.
Turning Shelf Space into Sales
In a fiercely competitive retail landscape, brands that master in-store strategy gain a powerful advantage that can drive engagement and conversion, according to Mars United’s Taylor O’Neill.
40 Under 40: Tessa Allen
A profile of Mars United’s SVP of Client Leadership, who was recognized this month on the Path to Purchase Institute’s “40 Under 40” list of rising industry executives.
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