Turning Every Brand Experience Into a Commerce Opportunity
We’re a global United Commerce company, dedicated to driving growth through shoppers for brands and retailers.
Every Commerce Discipline. One Mars UnitedSM.
Strategy & Analytics
strategy
- Research & Insights
- Strategy Development
ANALYTICS
- Opportunity Sizing
- Data Analysis
Client Leadership
- Business Strategy & Leadership
- Annual Strategy & Planning
Digital Commerce
COMMERCE MEDIA
- Media Strategy & Content
- Media Buying & Optimising
- Media Measurement
- Contextual Commerce
ECOMMERCE
- Sales & Operations Management
- Digital Shelf
- Full Service Amazon Team
Retail Consultancy
customer development
- Omnichannel Planning
- Joint Business Planning
- Retailer Intelligence
retailer cx
- Retailer Media Network Development & Optimisation
- Shopper Experience
- Shopper Program Development & Management
Content & Experiences
Creative
- Concept Development
- Experience Design
- Brand Activation
Production
- Content Development Asset Execution
Total Business Impact
Total Business Impact means combining insights with intelligence across agencies, vendor partners, internal client departments, data providers, and customers. Better decisions come from having all the information and insights you need at your fingertips.
Total Business Impact means simplifying experiences for shoppers and client organisations. It’s the right people, messages, and technologies coming together to create efficient and meaningful interactions that maximise engagement and boost conversion.
Total Business Impact means connecting the results you can “see” with the results you can “feel”. Over the years we’ve discovered that the most impactful work doesn’t just improve ROI and ROAS—it improves relationships with society, shoppers, merchants, and retailers.
Excellence in
Activations Execution
Our People
Chris
NZ Head Honcho and Globetrotter
Joy
GAD Extraordinaire and Pup Protector
Laura
Schedule Solver & Green Fingered Guru
Flynn
Account Enthusiast & Political Reporter
Karis
Account Service 'i' dotter & Netball Superstar
Bradley
Account Direction Maestro and Office Tradie
Tanya
Talent Director and Puppeteer and Style Icon
Toni
Master Administrator & Proud South African
Katy
Event and Activations Wizard and Multitasking Mum
Accolades
Food 2024
USA - Campbell’s Move Over Turkey
Seasonal/Event 2024
USA - Campbell’s Move Over Turkey
Seasonal/Event 2024
USA - Skittles Summer-Ade
Shop! Global Specialty Store Concept 2024
ANZ - Heinz One Pan Eatery
Retail Media Bronze 2023
ANZ - DONs Year at Coles
Sales Promotion Bronze 2023
ANZ - M&Ms World Tour
Grocery (Food) Temporary Display Bronze 2023
ANZ - M&Ms World Tour
Shop! Global Specialty Store Concept 2023
ANZ - Queen Baking Wonderland
Best Use of Retail Media Finalist 2023
ANZ - Cob's Snack to Give Back
Shopper Marketing Agency of the Year
Finalist 2022
Rebranding/Repositioning Bronze 2022
USA - Henkel We Speak Laundry
Sales Promotion Silver 2022
ANZ - M&M's Screen Masters
Experiential Silver 2022
ANZ - One Pan Eatery
Store Design Gold 2022
ANZ - One Pan Eatery
Store Design Gold 2021
ANZ - Queen Baking Wonderland
Best Display Pinnacle Award 2021
ANZ - Queen Baking Wonderland
Best Design & Innovation Pinnacle Award 2021
ANZ - Queen Baking Wonderland
Tom Harris (Best in Show) Pinnacle 2021
ANZ - Queen Baking Wonderland
Nescafé – TV Week Logie Awards
Nescafe Gold successfully enhances brand visibility through a strategic sampling partnership with the TV Week Logies Awards.
REGIONAL MATTRESS RETAILER: MEASUREMENT
The Mars Agency thoroughly reviewed the retailer’s business and marketing, leveraging a team of Retail Solutions strategists, Marketing and Media leads, and Marilyn analysis tools. Our collaborative effort produced a Marketing Assessment Report, detailing key insights and actionable solutions, refined with input from the retailer
TOP-TIER CONVENIENCE RETAILER: RETAIL MEDIA NETWORK BUILD
After extensive diagnostics reviews and a capability gap analysis, The Mars Agency provided a recommendation and roadmap to commercialize their entire marketing ecosystem in addition to building the entire retail media network offering
Introducing Marilyn®—the world’s preeminent commerce marketing technology platform.
At the heart of our operation is Marilyn, state-of-the-art technology engineered to drive your business toward undeniable success with unprecedented data precision and actionable insights.
At the heart of our operation is Marilyn®, state-of-the-art technology engineered to drive your business towards undeniable success with unprecedented data precision and actionable insights.
Jacob’s Creek – In Store Wine Sampling
Explore how in-store sampling with expert-led taste testing for Jacob’s Creek Double Barrel wines engaged shoppers and enhanced brand education across Liquorland, BWS, 1st Choice, and Indies.
MILO x AFL Winter Sampling Roadshow
Discover how MILO strategically leveraged AFL sponsorship and face-to-face activations to drive trial, boost repurchase rates, and build long-term brand loyalty among active Australian families.
Cadbury Light Up Joy Deliveries
Develop a big idea to celebrate Christmas & facilitate joyful moments of connection to make Cadbury synonymous with Christmas.
Darrell Lea / Melbourne Fashion Week
Launch Darrell Lea’s new Choc Sticks in a memorable and unexpected way to reach new consumers and leverage earned media to extend the media budget.
Golden Circle Sip & Support
After years of years promos maintaining market share but not brand salience, leverage the warmer months to drive brand of Golden Circle.
Samsung Livestream for Walmart
See how we drove a 26% sales increase with a single livestream
Milk: The Original Sports Drink
See how we used original technology to drive the original sports drink
Sip Dip Smile
Sip Dip Smile
See how we took a classic meal pairing and revitalized it for modern times
Adventuros
Adventuros is a fun, popular dog treat brand made by Purina. They are super tasty, so trial was identified as a key strategy to drive sales. To get large numbers of samples and coupons out to dog owners in a fast and cost-effective way, Mars United ran a mass...
