Cadbury Light Up Joy Deliveries

Issue

Develop a big idea to celebrate Christmas & facilitate joyful moments of connection to make Cadbury synonymous with Christmas.

Insight

One of Australia’s most popular Christmas rituals that ‘Deliver Joy’ is to visit Summer streets at night to view Christmas Lights.

Idea

Deliver joy to Aussies with a roadshow of Cadbury Purple Santa Sleighs, coupled with a VR experience flying over summer night skies.

Mother and Daughter enjoying a VR experience in the Cadbury experience set.

Impact

2.5M

Earned MEdia Impressions

+1.5%

Market Share

+2.7%

Brand Health

This was driven by +2.7% growth in sales value and +1.9% in unit sales.

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