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CASE STUDIES

Golden Circle Sip & Support

Issue

After years of years promos maintaining market share but not brand salience, leverage the warmer months to drive brand of Golden Circle.

Insight

62% of Australians try to support local businesses when they can & more 85% live within 50km of the beach.

Idea

Show that every sip of juice, supports Surf Life Saving Australia. Spanning across a media launch and grass roots roadshow, OLV, Radio, OOH, instore & on pack.

Impact

+1.7%

Category Growth

+2.1%

Growth In Coles

+3.0%

Market Share

This was driven by +2.7% growth in sales value and +1.9% in unit sales.

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