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Amazon’s Rufus: A New Generative AI Shopping Experience

by themarsagency | Feb 6, 2024 | Amazon, Ecommerce, Retail Media

By Jack Lindberg, Mars United Commerce Amazon’s recent unveiling of Rufus, a generative AI-powered chat shopping experience, marks a pivotal shift in the retail and e-commerce landscape. This innovation, detailed on Amazon’s news platform, comes on the...

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Amazon’s Rufus: A New Generative AI Shopping Experience

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