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Smart Joins to Grow EU Commerce Practice

Smart Joins to Grow EU Commerce Practice

The Mars Agency has brought on Katrina Smart as Commerce Media Director for Europe, a new position. Smart will be based in London and report to Darren Keen, International CEO of The Mars Agency. Smart is responsible for building out the company’s retail media practice...
Quick Tips for Measuring Retail Media

Quick Tips for Measuring Retail Media

By Katrina Smart, The Mars Agency For brands navigating the rapidly evolving retail media space, measurement might be the most confusing aspect — and understandably so, since it’s also probably the most complicated. While there’s no way to eliminate all of the...