September 16, 2025 | 11AM PT / 2PM ET

As the retail media marketplace continues to grow and mature, brands are facing an increasingly difficult task in trying to identify the best options for spending their limited media dollars. And yet many brands are wasting some of their valuable budget by driving shopper traffic to product detail pages that aren’t ready to convert.

Join us for a unique, informative webinar that will provide guidance on both of these challenges by presenting insights and information from two just-published reports produced by Mars United Commerce and Profitero+, commerce marketing colleagues in the Publicis Commerce family.

Katy Jordan, Senior Commerce Media Director for Mars United, will discuss current industry trends as seen through the lens of the company’s newest U.S. Retail Media Report Card, which monitors, evaluates, and compares the capabilities of 25 leading networks across 10 commerce channels. She’ll also take a deep dive into this quarter’s Capability Spotlight, which examines how retailers are leveraging retail media to amplify enterprise solutions during key promotional seasons.

Katy will be followed by Caroline Ballard, Vice President, Commerce Media at Profitero+, who will share results from the ecommerce specialist’s brand-new Retail Media ROI Report, a groundbreaking study revealing how retail media ROAS can be improved through optimized PDPs, stronger images, and better product reviews. Caroline will also cover shelf intelligent media case studies and present a clear playbook for turning every media dollar into measurable growth.

Katy Jordan

Sr. Director, Commerce Media