To download the report, fill out the form below.
Millennials constitute a complex generation that is full of surprises and far more diverse than any of the common, often-negative stereotypes about them could ever summarize.
In part two of this special research report, Mars United’s Strategic Planning team uses insights gathered from ad hoc focus groups and a wealth of other sources to present a deep, objective understanding of Millennials and the factors influencing their food consumption and shopping behavior. (Part 1, which examines their attitudes and actions involving finances and health & wellness, can be downloaded here.
The team also provides key implications for brands looking to engage with this critical cohort.
So set your stereotypes aside and say hello to the Millennial Generation.
