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P2PI Future Forward 2024

Move Your Business Forward with The Mars Agency

Retail is changing at a rapid pace like never before. Insider Intelligence expects global ad spending on retail media to grow 22% this year and 18.5% in 2025 to reach $165.9 billion — and command 22% of all digital ad outlays worldwide. U.S. spending will hit $72.1 billion in the same period, rising by more than 20% each year.

Plus, generative AI is evolving faster than most companies can keep up with. It is expected to have a major impact on sales, marketing, and customer operations, and could add an estimated $4.4 trillion annually to the global economy, according to a 2023 McKinsey report.

We’re helping companies prepare and gain a competitive edge. Here are some recent insights and frameworks that you can use to strengthen your marketing efforts:

Let’s meet at P2Pi Future Forward in Philadelphia, PA, May 13-15, to discuss how we can help you future proof your commerce marketing.