Profitero+ will help clients drive sales growth by simplifying the complexity of managing digital commerce strategy, activation, and measurement.
Watch an introductory video here.
Mars UnitedSM Commerce and Profitero have launched Profitero+, a new, integrated model for digital commerce growth that expands Profitero’s existing capabilities with Mars United’s managed services to turn data insights into action.
Profitero+ infuses the best-in-class digital commerce and retailer expertise of Mars United with Profitero’s global data and technology prowess, backed by the full-service go-to-market capabilities of the Publicis Commerce network. Profitero+ will help clients:
· Grow faster through a connected approach to strategy, media, content, and operations.
· Stay ahead of the marketplace with experts who can fully action Profitero insights.
· Simplify their digital commerce activity by having all the necessary technology and support in one place.
The expanded Profitero+ enables clients to make smarter strategic decisions across paid and organic channels and drive real business outcomes by focusing on the most effective marketing levers for driving success. It delivers four unified offerings:
Commerce Media: An extensive suite of managed services that spans strategic planning and JBP negotiation, campaign management and optimization, and measurement planning and reporting, enhanced by Profitero’s digital shelf analytics and intelligent integration with leading media bidding platforms.
Commerce Content: Capabilities that deliver the entire range of digital commerce contentneeds, beginning with strategy and carrying through design, production, and syndication — all informed by Profitero’s advanced content scoring and artificial intelligence.
Commerce Operations:Critical services that improve efficiency and effectiveness through catalog management, SKU profitability analysis, fulfilment strategy, brand protection and revenue recovery, powered by Profitero’s granular price and inventory analytics and workflow automation tools.
Commerce Strategy and Insights: Advisory solutions that help brands design their organization to improve go-to-market strategies for business intelligence, technology, supply chain management, product assortment, pricing, and the consumer experience.
These core offerings are designed to unlock growth for brands by leveraging a unique set of collective assets:
- Retailer expertise gained from Profitero’s digital shelf coverage of 1,400 retailers in 70 countries and Mars digital commerce specialists embedded in retailer hubs around the world.
- Deep shopper understanding through the combination of the Mars United shopper behavior database and the CoreID first-person identity platform of Publicis Groupe partner Epsilon.
- The ability to more effectively manage clients’ total digital commerce investments by aligning data-driven insights with full-funnel execution — evidenced by a 20%+ average year-over-year improvement in commerce media performance.
Profitero+ represents a major step forward in uniting commerce marketing intelligence and activation. Combining Profitero’s global analytics with Mars United’s deep activation expertise will empower clients to adapt their strategies and win across the entire digital retail landscape, now and in the future.
For more information, visit the Profitero+ website.
