Commerce marketers have known all along that no two retail media networks are alike in terms of capabilities and effectiveness. More recently, however, they’ve become more attuned to the need to evaluate these networks differently based on many factors — but none more critically than the retail channel in which they operate.

Join Mars United’s Retail Media team as they take their quarterly deep dive into our latest U.S. Retail Media Report Card, which features coverage of five additional networks but also two new retail channels: convenience and pet.

Senior Commerce Media Directors Andy Howard and Erin Taylor will examine recent industry trends as seen through the Report Card, which along with expanding our network coverage adds five new capabilities to the evaluation this quarter. They’ll also begin breaking down the inherent qualities that brands should consider as they evaluate networks operated by retailers across mass, grocery, c-store, value and other channels.

Andy Howard

Sr. Director, Commerce Media