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Understanding the evolving digital shelf capabilities of leading ecommerce retailers

Recorded March 20, 2024 | 11AM PT / 2PM ET

Optimizing the digital shelf has proved challenging for many brands because of the complexity involved in creating — and then maintaining — the vast amount of content that’s needed. Making the effort especially difficult is the fact that each retailer has its own set of guidelines and requirements for the type and even amount of content that brands can present on their PDPs. And even those guidelines are constantly changing.

Watch the experts at The Mars Agency as we recap our recently released Q1 Digital Shelf Report to help brands understand the evolving key content opportunities and sales-enhancing tools currently available from leading commerce websites Amazon, Walmart, Target, Kroger, and Instacart.

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About Line
Kristin Wall Headshot

Kristin Wall leads The Mars Agency digital shelf COE and digital shelf shop where she helps brands navigate the art and science of creating connected shopping experiences across ecommerce platforms. With 15+ years of experience in digital strategy and program activation, Kristin has a proven record of leveraging data-driven decision-making to translate business challenges into profitable programs and partnering with cross-functional teams to deliver on goals.

emily baynard

A strategic, solutions-focused leader, Emily works closely with clients on omnichannel campaigns connecting Mars Inc. brands with guests at Target. She brings over 15 years of experience from merchandising and category marketing at Target to shopper marketing at Coca-Cola, giving her a deep understanding of the role each stakeholder plays to meet the demands of a successful project.