May 20th, 2PM ET

Retail media has quickly evolved from an emerging channel to become the cornerstone of commerce strategy for many marketing organizations. Yet measurement standards and practices are still lagging behind what has been an explosion in retail media activation.

Join experts from Mars United Commerce’s analytics and media practices as they examine how leading brands are closing the gap between retail media activation and measurement.

In this informative webinar, VP-Analytics Prabhpreet Sidhu and SVP-Media Willy Blesener will unpack the unique challenges of retail media measurement, discuss how it complements broader national media analysis, and share techniques that can turn fragmented data into actionable insights.

Attendees will gain a clearer understanding of:

• Core metrics that matter for onsite, offsite, and in-store retail media.
• Aligning attribution windows and marketing mix models with retailer data feeds.
• Frameworks for unifying first-party, third-party, and clean room data.
• Reporting practices that will resonate with both the marketing and finance teams.

To register, fill out the form at right.

Willy Blesener

SVP, Media