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Ecommerce Search Report: Valentine’s Day 2024

An exclusive review of search trends & brand performance on Amazon.com

To download the report, fill out the form at the bottom of this page

Search trends on Amazon.com before Valentine’s Day 2024 again proved that the ecommerce giant — or at least its search algorithm — really likes to spread the love around. In the weeks leading up to Feb. 14, first-page search results for the most common seasonal keywords were dominated by many lesser-known, albeit holiday-relevant, brands across toys, greeting cards, apparel and crafts.

That’s in part because the most common search terms by volume reflect a shopper community looking for general gift ideas for their loved ones rather than focusing on any specific product category or type, with only a few exceptions.

And the brands topping the ranks for organic share of voice, sponsored activity and promotional activity during the period were primarily niche players with Amazon-heavy distribution strategies rather than the well-known national brands that typically dominate commerce marketing elsewhere. While iconic card maker Hallmark, beloved toy brand Lego, and entertainment/licensed product giant Disney were all present, the top ranks were otherwise filled with more obscure names such as:

• Joyin, a toy maker with a holiday/seasonal product slant, 

• AvidLove, provider of romantic sleepwear,

• Ekouaer, a general sleepwear brand, and

• Lovepop, a manufacturer of pop-up 3D greeting cards and gifts.

The following report examines key search trends during the Valentine’s Day seasonal window, when U.S. consumers spent $25.8 billion according to NRF estimates. To schedule a free audit of your own brand’s performance, see the last page of this report.

To download the report, fill out the form below

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