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Digital Shelf Report AU May 2024

3 Jun 2024

Mars United Commerce, an award-winning, independently owned global commerce marketing practice, has released its first Australian Digital Shelf Report. This comprehensive cross-retailer guide provides invaluable insights into the evolving landscape of digital shelf capabilities, offering brands a crucial toolkit for enhancing their online presence and sales effectiveness.

With ecommerce accounting for 16.8% of all retail sales in Australia and influencing 80% of shopping decisions, the significance of an optimised digital shelf has never been more paramount. This report details strategies to leverage basic and advanced content, sales tools, and supplier services across key ecommerce players like Amazon, Coles, and Woolworths.

Sally Tobin, Managing Director for ANZ at Mars United, commented on the release, “This report embodies our commitment to empowering brands with the knowledge to navigate the complexities of digital commerce. Our findings highlight the critical role of robust digital shelf strategies in enhancing brand visibility and shopper engagement.”

Gavin McColl, Ecommerce Director at Mars United, added, “As digital shelves become increasingly competitive, it’s essential for brands to leverage both art and science in their ecommerce strategies. Our detailed analysis and ongoing updates will support brands in staying ahead of the evolving digital landscape.”

Key Highlights from the Report:

  • Evaluating Digital Shelf Capabilities: The report outlines 38 key criteria for digital shelf evaluation, categorised into basic content, advanced content, sales tools, and supplier/vendor services.
  • Future-Proof Strategies: Insights into maintaining relevance on digital platforms through consistent updates and alignment with retailer innovations.
  • Quarterly Updates: Mars United plans to regularly refresh this report to keep pace with rapid digital evolutions and retailer enhancements.

Mars United is committed to empowering brands with the tools to navigate the complex digital retail environment effectively. Our unique blend of strategic insights, content excellence, and digital expertise positions our clients for unparalleled success in digital commerce.

To download the report, please fill out the form below.

About Mars United Commerce

Mars United Commerce is an independently owned global commerce marketing practice that aligns people, technology, and intelligence to enhance the business of its clients. With worldwide capabilities in Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy, Mars United delivers unmatched results. Our industry-leading technology platform, Marilyn®, helps marketers understand the total business impact of their commerce marketing activation. For more information, visit

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