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Cromie Joins The Mars Agency to Head Up Canadian Operations

16 Nov 2023

The Mars Agency has announced the hiring of Victoria Cromie as Managing Director for its Toronto office.

Cromie is responsible for leading the development of strategies that will elevate the company’s brand and deepen its understanding of the Canadian commerce market. She will also enhance the company’s shopper-centric approach by elevating the agency’s ecommerce and retail media capabilities with deeper use of analytics and insights.

Cromie joins the agency from SPIETH America, a leading manufacturer of gymnastics equipment, where she was Marketing Director for the company’s North America operation.

“Victoria has deep experience in heightening brand visibility and driving revenue through audience engagement,” said Darren Keen, CEO of International Markets. “She is an incredible match to lead The Mars Agency’s strategic growth in the fast-growing retail media space.”

“One of my passions is cultivating and guiding digitally led marketing teams, empowering them to produce award-winning campaigns, and guiding them to provide unparalleled client service,” Cromie said. “I feel at home returning to the agency side. I am thrilled to be a part of such an amazing leadership team at a company like The Mars Agency, which has such a strong heritage of innovation and championing top brands’ shopper-led marketing efforts.”

In her previous role, Cromie was responsible for leading a similar-sized team across various digital disciplines and helped drive growth in a down market. She was also instrumental in developing new strategic plans that led to new business and acquisitions. Her marketing career includes executive positions at media agencies, such as UM Canada, Innocean Worldwide Canada, Mindshare, PHD, and Carat.

About The Mars Agency

The Mars Agency is an award-winning, independently owned, global commerce marketing practice. With talent around the world, they connect people, technology and intelligence to make clients’ business better today than it was yesterday. Mars’ industry-leading MarTech platform, Marilyn®, helps marketers understand the total business impact of their commerce marketing, enabling them to make better decisions, create connected experiences and drive stronger results. Learn more at and

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