Has your business started decoding Rufus yet?
Mars United Commerce and Profitero+ are partnering with our clients to undertake an exciting research project designed to identify the patterns behind the products being recommended by Amazon’s Rufus agentic AI search engine.
Our initial analysis of over 1,000 products recommended from roughly 300 prompts is already providing insights into the role that customer reviews play in the recommendation process:
- Rufus only recommends products with a rating of 4 stars or higher.
- The average number of reviews for recommended products is roughly 9,000.
- Products with low review counts are rarely recommended (items with only 1 review only 0.2% of the time).
But that’s just the beginning. We’ll share more findings beyond customer reviews as we move forward with the research. For now, here’s the big question: What else is moving the needle to influence Rufus’ recommendations?
Our ultimate goal is to help clients move from observation, to insights, to action through the unique combination of powerful insights from Profitero+ and activation services from Mars United’s world-class experts.
To be among the first to get the full research report later this year, you can sign up here to receive communication from Profitero+: https://www.profitero.com/resources.
