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LIVE WEBINAR

Tracking Trends in Retail Media

April 23, 2026 | 2pm ET

The competition is intensifying. Advertisers are becoming more prudent with their investments. And retail media networks are building out their capabilities to establish stronger, more holistic partnerships with brand partners.

The recently released first-quarter 2026 edition of Mars United’s Retail Media Report Card tracked a total of 67 updates to the shopper-engaging media menus and advertiser-facing management platforms at the 25 networks included in our coverage. While many of the media improvements represented new offsite and in-store advertising opportunities, upgrades to backend platforms concentrated heavily on two areas:

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MEET THE SPEAKERS

Andy Howard Headshot

Andy Howard

Sr. Commerce Media Director

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Erin Taylor

Sr. Commerce Media Director

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Heather Luna

Sr. Director, Ecommerce