by David Hajje | Sep 16, 2024 | Activations Case Study - Mass Targeted Sampling
Mother Earth were launching their new range of Wellbeing Bars – the perfect snack for health conscious New Zealanders. To get people tasting, Mars United ran a sampling campaign to reach target consumers. Over 21,000 samples were delivered to 140 gyms, hair salons and...
by David Hajje | Sep 15, 2024 | Activations Case Study - Mass Targeted Sampling
Challenge Reach 50,000 people with CHILLED samples of the new Nescafe RTDs during the Auckland Covid lockdown within a very tight lead time and delivery window. Solution We tapped into our Mars United databases and signed up 160 university and school staff rooms,...
by David Hajje | Sep 15, 2024 | Activations Case Study - Mass Targeted Sampling
Mars United has a network of over 1000 businesses that are delighted to execute product sampling campaigns on behalf of brands. Utilising this unique sampling channel, Uncle Tobys in partnership with Nescafé reached over 13,000 professional workers with their new...
by David Hajje | Sep 15, 2024 | Activations Case Study - Mass Targeted Sampling
How do you quickly get 31,000 samples of an in-toilet cleaner in the hands of house-hold shoppers for less than $1 per unit? Mars United worked with Briscoes to run a gift-with-purchase campaign delivering customers purchasing any bathroom item a free sample of Bref....
by David Hajje | Sep 15, 2024 | Activations Case Study - Mass Targeted Sampling
Maggi had just launched a new range of delicious recipe bases. Getting people totaste was a key strategy to build demand. To accommodate restrictions, wedesigned and ran a contactless sampling campaign, reaching out to schoolstaff rooms and facilitated playgroups....
by David Hajje | Sep 14, 2024 | Activations Case Study - Mass Targeted Sampling
Uncle Tobys wanted people to experience their new Delicious Blends Oats range cold as overnight oats. As instore sampling was off the table due to Covid, we did a quick pivot and designed a mass sampling campaign via locations on our on location databases. 158 X...
