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CASE STUDIES
Reach 50,000 people with CHILLED samples of the new Nescafe RTDs during the Auckland Covid lockdown within a very tight lead time and delivery window.
We tapped into our Mars United databases and signed up 160 university and school staff rooms, businesses, and hair salons – all outside Auckland – to sample the chilled samples to their staff and clients. Samples were all distributed within a 3-week period and all sites put up advertising provided. Job done!
Explore how in-store sampling with expert-led taste testing for Jacob’s Creek Double Barrel wines engaged shoppers and enhanced brand education across Liquorland, BWS, 1st Choice, and Indies.
Discover how MILO strategically leveraged AFL sponsorship and face-to-face activations to drive trial, boost repurchase rates, and build long-term brand loyalty among active Australian families.
Develop a big idea to celebrate Christmas & facilitate joyful moments of connection to make Cadbury synonymous with Christmas.