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CASE STUDIES
How do you quickly get 31,000 samples of an in-toilet cleaner in the hands of house-hold shoppers for less than $1 per unit? Mars United worked with Briscoes to run a gift-with-purchase campaign delivering customers purchasing any bathroom item a free sample of Bref. The campaign included counter screens and shelf display cards all within budget.
Explore how in-store sampling with expert-led taste testing for Jacob’s Creek Double Barrel wines engaged shoppers and enhanced brand education across Liquorland, BWS, 1st Choice, and Indies.
Discover how MILO strategically leveraged AFL sponsorship and face-to-face activations to drive trial, boost repurchase rates, and build long-term brand loyalty among active Australian families.
Develop a big idea to celebrate Christmas & facilitate joyful moments of connection to make Cadbury synonymous with Christmas.