by Ben Crow | Sep 13, 2024 | Activations Case Study - Instore
Havana Coffee really is the coolest brand, and it is even cooler now they have an iced coffee range!! To support the launch of this range we designed an instore sampling campaign which showcased the unique brand personality and attracted people to try and...
by Ben Crow | Sep 13, 2024 | Activations Case Study - Instore
Running tastings for porridge is not easy! Nobody wants to eat cold porridge or porridge that is too thick or too thin. Over the years working with Uncle Tobys, Mars United has perfected the art of cooking porridge in supermarkets to deliver positive experiences and...
by Ben Crow | Sep 13, 2024 | Activations Case Study - Instore
The ice-cream market is highly competitive. To increase sales of the Kapiti Minis Ice-cream range, Mars United ran tasting sessions in leading supermarkets and petrol stations. Once customers tried the new flavours it was almost impossible for them not to...
by Ben Crow | Sep 13, 2024 | Activations Case Study - Instore
Established in 1997, Tempus Two has a passion for “going beyond tradition”, rather than following it. To build sales within the grocery channel we created an impactful stand and used our best wine demonstrators to drive...
by Ben Crow | Sep 13, 2024 | Activations Case Study - Instore
Starbucks has recently launched into the retail market in association with Nestle. To drive trial, consideration and purchase, Mars United has run a range of in-store demonstration campaigns. Different approaches have been trialled and analysed to deliver best...
by Ben Crow | Sep 13, 2024 | Activations Case Study - Instore
Sensodyne is the leading toothpaste for the treatment and prevention of sensitive teeth. To help more customers understand the benefits of Sensodyne and drive sales, Mars United trained a team of brand ambassadors to become Sensodyne experts and used a branded standee...
