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CASE STUDIES
Starbucks has recently launched into the retail market in association with Nestle. To drive trial, consideration and purchase, Mars United has run a range of in-store demonstration campaigns. Different approaches have been trialled and analysed to deliver best performance for each SKU.
Explore how in-store sampling with expert-led taste testing for Jacob’s Creek Double Barrel wines engaged shoppers and enhanced brand education across Liquorland, BWS, 1st Choice, and Indies.
Discover how MILO strategically leveraged AFL sponsorship and face-to-face activations to drive trial, boost repurchase rates, and build long-term brand loyalty among active Australian families.
Develop a big idea to celebrate Christmas & facilitate joyful moments of connection to make Cadbury synonymous with Christmas.