by Ben Crow | Sep 14, 2024 | Activations Case Study - Out Of Store
Countdown Online shopping was launching their service to New Zealand’s top holiday hot spots over summer 2022/23. To let people know that they could now get the shopping delivered to their camping ground or the beach over summer, Mars United toured north island...
by Ben Crow | Sep 14, 2024 | Activations Case Study - Out Of Store
The Auckland Food Show is a yearly institution. Mars United were tasked with the challenge of creating a stand that would draw the crowds, showcase the LKK and Golden Sun brands and deliver a high volume of sales. Tick, tick,...
by Ben Crow | Sep 13, 2024 | Activations Case Study - Out Of Store
CordBank wanted to reach mums-to-be to educate them about their cord blood banking service. They had identified baby shows as the ideal location. Mars United created a cost effective, impactful trade show set up that could be set up and down by Cordbank staff. We...
by Ben Crow | Sep 13, 2024 | Activations Case Study - Out Of Store
Milo Protein Cereal is a high protein cereal ideal for active people. Mars United brokered a deal with Rowing NZ to access the premier school rowing event of the year, The Maadi Cup. Brand ambassadors gave out samples of the Cereal to all the rowers and their...
by Ben Crow | Sep 13, 2024 | Activations Case Study - Out Of Store
Countdown uses local producers to supply much of its produce. To raise awareness of this ‘support local’ initiative, Mars United created pop-up Surprise and Delight produce boxes that were displayed near target stores. Customers had the opportunity to get free samples...
by Ben Crow | Sep 13, 2024 | Activations Case Study - Out Of Store
To celebrate the opening or re-opening of dozens of new Countdown stores, Mars United has created customised activations designed to raise awareness of the new stores and engage customers. The activations are designed to attract local customers to the stores and give...
