Countdown uses local producers to supply much of its produce. To raise awareness of this ‘support local’ initiative, Mars United created pop-up Surprise and Delight produce boxes that were displayed near target stores. Customers had the opportunity to get free samples of the local produce from the area.
Jacob’s Creek – In Store Wine Sampling
Jacob’s Creek – In Store Wine Sampling
Explore how in-store sampling with expert-led taste testing for Jacob’s Creek Double Barrel wines engaged shoppers and enhanced brand education across Liquorland, BWS, 1st Choice, and Indies.