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CASE STUDIES
Milo Protein Cereal is a high protein cereal ideal for active people. Mars United brokered a deal with Rowing NZ to access the premier school rowing event of the year, The Maadi Cup. Brand ambassadors gave out samples of the Cereal to all the rowers and their families. The campaign was amplified by advertising on the large screen at the event, edms to parents and advertising on the live-streaming RowIT website.
Explore how in-store sampling with expert-led taste testing for Jacob’s Creek Double Barrel wines engaged shoppers and enhanced brand education across Liquorland, BWS, 1st Choice, and Indies.
Discover how MILO strategically leveraged AFL sponsorship and face-to-face activations to drive trial, boost repurchase rates, and build long-term brand loyalty among active Australian families.
Develop a big idea to celebrate Christmas & facilitate joyful moments of connection to make Cadbury synonymous with Christmas.