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Winning the Digital Shelf at Key Retailers

Recorded June 11, 2024

With ecommerce now accounting for nearly 16% of all retail sales in the U.S. and 80% of shoppers being influenced by digital touch points at some point in their purchase journey, winning at the digital shelf is one of the most essential elements of brand success. But optimizing the digital shelf has proved challenging for many brands because of the complexity involved in creating — and then maintaining — the vast amount of content that’s needed.

Help has arrived. Mars United Commerce just published the second edition of its Digital Shelf Report, a one-of-a-kind guide for evaluating product detail page content and sales enablement opportunities across leading commerce websites.

Watch the experts at Mars United as they provide a deep dive of the latest report with a look at recent updates and improvements at 8 leading commerce websites: Amazon, Walmart, Target, Kroger, Albertsons, Best Buy, Instacart, and Gopuff. They also offer tips on how to best use the report to drive success on the digital shelf.

Digital Shelf Retailers

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About Line
Kristin Wall Headshot

Kristin Wall leads Mars United digital shelf COE and digital shelf shop where she helps brands navigate the art and science of creating connected shopping experiences across ecommerce platforms. With 15+ years of experience in digital strategy and program activation, Kristin has a proven record of leveraging data-driven decision-making to translate business challenges into profitable programs and partnering with cross-functional teams to deliver on goals.

emily baynard

A strategic, solutions-focused leader, Emily works closely with clients on omnichannel campaigns connecting Mars Inc. brands with guests at Target. She brings over 15 years of experience from merchandising and category marketing at Target to shopper marketing at Coca-Cola, giving her a deep understanding of the role each stakeholder plays to meet the demands of a successful project.