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The Retailer Relationship Playbook, Part 1

Recorded May 14, 2024 

For brands, managing the relationship with key retailers is a critical and challenging task that all too often gets bogged down in tactical discussions about spending commitments, product pricing, and basic promotional support. But moving beyond those low-level dynamics to establish truly collaborative, business-building partnerships is a strategic imperative for brands looking to drive sustainable growth.

In this first-of-its kind webinar, Mars United Commerce outlines a unique strategy brands can use to leverage every interaction — from weekly buyer calls to annual top-to-top meetings — to enhance their status at every level of the retailer organization and elevate the relationship from transactional to transformational for both parties.

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About Line
Kandi Headshot

As General Manager of the Walmart and Sams Club Office in Bentonville and head of Mars United’s Customer Development team across the U.S., Kandi helps clients develop winning growth strategies by deftly navigating the ever-changing world of retail, facilitating meaningful connections and delivering excellence every day. She has over 14 years of experience working with Walmart, including direct work with the retailer and a wide range of clients including Procter & Gamble, Coca-Cola, Duracell, Tracfone, Samsung, Campbell Soup, Hallmark, Mars, Inc., BlueTriton, and Henkel.

Megan Heltne headshot

Meghan Heltne is SVP, Customer Development for Mars United. As leader of our Minneapolis office, she leads the Target, Best Buy and Beauty teams, which work across all of the agency’s key clients. An 11-year agency veteran across two tours (with time in between at Coca-Cola), Meghan was named a Women of Excellence by the Path to Purchase Institute in 2021.