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Retail Media Report Card Q2 Deep Dive

Recorded July 10, 2024

Retail media is now universally recognized not only as a uniquely essential method of commerce marketing but also an effective vehicle for any form of brand marketing. As the list of potential network partners continues to grow, brands have an array of choices about where and how to spend their money — and since budgets aren’t growing along with the opportunities, they’re scrutinizing their options closely. In response, networks are working to earn those dollars by improving their capabilities and developing unique points of differentiation.

Watch as the experts at Mars UnitedSM Commerce and Meijer, Inc. take a deep dive into our latest Retail Media Report Card, a universal tool for the effective assessment and comparison of retail media platforms. Along with presenting an overview of the Report Card, we’ll provide insights that can help brand marketers understand:

    • How retail media is best be leveraged to drive incremental growth.
    • What platforms are leading the industry through innovation.
    • Which media opportunities are truly driving the needle for brands.
Retail Media Report Card Landing Page

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About Line
Danielle Martin Headshot - Mars United

Danielle Martin is Director of Commerce Media for Walmart & Sam’s Club at Mars United, where she assists brands in the ever-changing world of retail Media. She has a passion for media strategy and connected commerce and has spent more than six years delivering media strategies for brands at Walmart.

Missy Foster Headshot - Mars United

Missy is Director of Commerce Media for Regional Grocery and Kroger at Mars United Commerce, where she develops media/search strategies for top brands while helping them navigate the continuously evolving retail media landscape. Missy has nearly two decades of experience in shopper marketing
and commerce media.

Missy Foster Headshot - Mars United

Director, Meijer Media

Jeff Leitch is the Director of Meijer Media at Meijer, Inc., a retailer operating over 500 locations across six states. He joined Meijer in 2019 with extensive experience in digital and media, and since 2021 has led the Meijer Media team to optimize media strategies and deliver insights for CPG brands. Before Meijer, Jeff held director roles at Advance Digital and MLive Media Group. He is an active member of the IAB, Path to Purchase Institute, and Ascendent Network Councils.