Digital video can be a gateway to growth for your brand. But to do that effectively, it’s not only crucial to understand key differences and opportunities across the various channels where video ads are served, but also how they can work together to help you build a better, more unified marketing strategy. Retail Media and Connected TV (CTV) are two areas that, when combined, have the potential to drive greater success.

Join our Commerce Media expert, Julia Miller, and thought leaders from Roku, PubMatic and IAB to discuss the ins and outs of aligning these two media. You’ll learn:

• Targeting & measurement opportunities.
• The potential for driving both awareness and sales.
• Activation challenges and how they can be overcome.

Retail Media Meets CTV: Shaping the Future of Advertising

Tuesday, July 16

10:50 AM – 11:20 AM EST

Request a pass here.

If you’re not attending and would like to learn more about opportunities to grow your brand through a connected commerce approach using retail media and CTV, fill out the form at right and we’ll set up some time.

In the meantime, read about one campaign that leveraged both channels and more for success here.