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IAB Video Leadership Summit

Digital video can be a gateway for growth for your brand. It’s not only crucial to understand key differences and opportunities within different channels where video ads could be served, but also how they can work together to help you build a better unified marketing strategy. Retail Media and Connected TV (CTV) are two that have the potential to bring success.

Join our Commerce Media expert Julia Miller and thought leaders from Roku, PubMatic and IAB to learn how the two channels fare with:

  • Targeting & measurement opportunities
  • Effectiveness of campaigns to drive awareness and sales
  • Challenges and how we might overcome them

Retail Media Meets CTV: Shaping the Future of Advertising

Tuesday, July 16

10:50 AM – 11:20 AM EST

Request a pass here.

If you’re not attending and would like to learn more about opportunities to grow your brand through a connected commerce approach using retail media and CTV, fill out the form and we’ll set up some time.

In the meantime, read about one campaign that leveraged both channels and more for success here.


About Line
Michael Bond

Group VP, Commerce Media