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CASE STUDIES
Bluebird wanted to create impact for their exciting launch of the Pop Corners snack food into the New Zealand market. A strongly branded instore sampling campaign was needed to get the attention of consumers and drive sales. Mars United in conjunction with Magico, developed and executed a highly successful campaign which made headlines and drove sales well beyond target.
Explore how in-store sampling with expert-led taste testing for Jacob’s Creek Double Barrel wines engaged shoppers and enhanced brand education across Liquorland, BWS, 1st Choice, and Indies.
Discover how MILO strategically leveraged AFL sponsorship and face-to-face activations to drive trial, boost repurchase rates, and build long-term brand loyalty among active Australian families.
Develop a big idea to celebrate Christmas & facilitate joyful moments of connection to make Cadbury synonymous with Christmas.