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Ben Crow, Author at Mars United - Australia

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Cadbury Light Up Joy Deliveries

Cadbury Light Up Joy Deliveries

Issue Develop a big idea to celebrate Christmas & facilitate joyful moments of connection to make Cadbury synonymous with Christmas. Insight One of Australia’s most popular Christmas rituals that ‘Deliver Joy’ is to visit Summer streets at night to view Christmas...
Darrell Lea / Melbourne Fashion Week

Darrell Lea / Melbourne Fashion Week

Issue Launch Darrell Lea’s new Choc Sticks in a memorable and unexpected way to reach new consumers and leverage earned media to extend the media budget. Insight Melbourne Fashion Week (M/FW) is the country’s premier consumer fashion event, attracting over 175,000...
REGIONAL MATTRESS RETAILER: MEASUREMENT

REGIONAL MATTRESS RETAILER: MEASUREMENT

REGIONAL MATTRESS RETAILER: MEASUREMENT Challenge This mattress retailer approached The Mars Agency to boost their growth using marketing analytics, technology, and customer insights. As a regional retailer with limited resources, they sought to wisely prioritize...