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Mars Connected Commerce


In 2022 and 2024, XPO Brands and The In Group joined The Mars Agency, bringing brand experience and connected commerce together under one banner. Mars® has been revolutionising the world of commerce globally since it was founded in 1973 as the first ever shopper marketing agency. To this day, as Mars United℠ Commerce, we pride ourselves on our reputation as leaders in shopper conversion, retail intelligence, and groundbreaking technology.

Our Vision

Shaping commerce with every click, swipe and interaction.

At Mars United Commerce we aspire to be at the forefront of tech-enabled commerce solutions, in an industry driven by the smartest human ingenuity and technological advancements. We’re leading the charge to reinvent every corner of the digital and physical commerce landscape.

We’re an independent agency, free from conflicts and committed wholly to your needs, set up to work in harmony with your existing partners and systems. As architects of our own design, we’re capable of everything and yet focused on the singular goal of advancing your business.

Our Mission

Make each client's business better today than it was yesterday.

We deliver global reach and local influence by ensuring we have hundreds of commerce strategy, media, activation, and analytics experts on the ground, in the vicinity of the world’s most prominent retailers and marketplaces.


Our People

+800 Employees – One Mars United Commerce

Everyone at Mars United Commerce has a singular mission: to not only meet the demands of today but to propel each client’s business into tomorrow with unmatched collective expertise and relentless drive.

Over 50 Years of Global Influence & Unrivaled Success

Mars United Commerce has been a force for international commerce leadership for over half a century. We cultivate a culture where innovation thrives and the status quo is constantly challenged.

Be Part of Our Story

Interested in helping Fortune 500 clients maximise their potential?


Guided by Pioneers, Inspired by Mavericks

Meet the visionaries who embody our values and steer our ship with precision and foresight.

Sally Tobin

Managing Director

Gary Head

Omnichannel ANZ

Chris Coffey

Managing Director

Andrew Grubich

Client Services Director

David Hajje

Head of Technology ANZ

Sarah Alonso

Finance Manager

Scott Sparks

Group Creative Director

Ora Randle

Senior Strategy Director

Dani Carlo

Commerce Media & Measurement Director

Gavin Mccoll

eCommerce Director

Joy Tsang

Group Campaign Director

Bec Hall

Group Account Director

Laura Shalders

Group Account Director

Tanya Mackisack

Talent and Operations Director NZ

Katy Prosser

Events and Experiential Director NZ