Cadbury Light Up Joy Deliveries

Issue

Develop a big idea to celebrate Christmas & facilitate joyful moments of connection to make Cadbury synonymous with Christmas.

One of Australia’s most popular Christmas rituals that ‘Deliver Joy’ is to visit Summer streets at night to view Christmas Lights.

Deliver joy to Aussies with a roadshow of Cadbury Purple Santa Sleighs, coupled with a VR experience flying over summer night skies.

Earned MEdia Impressions

Market Share

Brand Health

This was driven by +2.7% growth in sales value and +1.9% in unit sales.

Launch Darrell Lea’s new Choc Sticks in a memorable and unexpected way to reach new consumers and leverage earned media to extend the media budget.

After years of years promos maintaining market share but not brand salience, leverage the warmer months to drive brand of Golden Circle.

See how we drove a 26% sales increase with a single livestream