by | May 24, 2024 | Case Study
Challenge Dolmio & Ben’s Original online sales (vs instore) were under pressure due to shoppers switching to private label alternatives to save money. This problem was common to all brands in the category. Insight Shoppers tend to have a limited repertoire of 10...
by | May 24, 2024 | Case Study
Challenge Across Europe, Crayola faces tough competition with each operating environment having a local market leader that has strong brand awareness, a legacy consumer relationship base, and more dynamic pricing strategies. Strategic Idea Reach relevant customers...
by | May 24, 2024 | Case Study
Challenge Previous LEGO City campaigns were failing to engage both gift givers and ‘young builders’ resulting in flat sales, despite investment in expanding the portfolio. Insight Research showed LEGO City was perceived as being a limited set, primarily focused on...
by | May 24, 2024 | Case Study
Challenge Gummy vitamins are the star of the industry, projected to grow at 7% CAGR in the next five years. Multivitamins in tablet format still dominate the market but are projected to decline in share YOY. The challenge was to launch a gummy multivitamin to drive...
by | May 24, 2024 | Case Study
Challenge Under pressure from the growing popularity of the world lager category, Carling needed to stand out on shelf and offer something truly unique. Insight Carling drinkers love three things—football, their beer and their mates. By empowering our shopper to truly...
by | May 24, 2024 | Case Study
Challenge Unilever Personal Care brands wanted to move from developing decentralized sports programmers across Europe to a more centralized approach that would drive consistency across markets, operational efficiencies and allow for stronger customer commercial...
