by | May 24, 2024 | Case Study
Challenge The EU region needed a football promotional platform that worked across their two lead brands and had the flex to work across markets. Insight Mars Wrigley needed to drive differentiation for their promotions versus competitors to secure space during the...
by | May 24, 2024 | Case Study
Challenge Samsonite wanted to step-change the way it spoke to shoppers in both their own retail environments and concessions alike, through a more engaging brand and selection experience. Insight Long-term brand awareness has been high, around 80%, among shoppers in...
by | May 24, 2024 | Case Study
Challenge The Gum category, and the leading brand, ORBIT EXTRA, had long been losing penetration, especially with <25s, driven by a lack of relevance during the pandemic. Marketing comms historically focused purely on functional benefits (mouth hygiene, fresh...
